Let’s Help This Cafe Add Some Pre-Opening Excitement…

It’s big opportunity missed – this shop is due to open as a cafe, but they’re keeping the good news well hidden. What could they add to this wasted publicity space?

  • Essential information – website, phone and email address in large print.
  • Facebook and Instagram address, with a request to ‘checkin’ and ‘like’.
  • Run Facebook local ads, targeted to the neighbourhood – look what’s coming!
  • How to get on the email list – when they do, an auto-response zips straight back with an exclusive opening offer.
  • Giant version of the menu – costs a few dollars from the local print shop.
  • Menu highlights – large hand-written text, big enough to read from a passing bus.
  • Joke of the day – keep people checking back. Or quote, food fact or drink of the day – have some fun.
  • Information about the new owners – photos, travel and cooking pictures etc.
  • Recruit staff members – tell us who you need, how to make contact and what a great place it will be to work.
  • Put peepholes in the paper so we can watch the renovations. Have them at several heights (including for children and dogs) – arouse curiosity, and leave a light on in the evening so there’s always a view.
  • A count-down clock, marking off the number of days until they open… 10, 9, 8, 7, 6, 5, 4, 3, 2, 1…

What else would you suggest?

Amazing public art in Brisbane

Do you know the work of Fintan Magee? He’s one of Australia’s most prolific and talented public artists – his large wall murals are all over Australia and around the world.

This work, called Head in the Clouds, was recently completed on the side of a building in South Brisbane. Below it is another one he did in 2016 on the side of a silo in Victoria, as part of the Silo Art Trail. Follow Fintan Magee’s work on Instagram to see lots more – he’s amazing!

Silo Art in rural Victoria…

A post shared by Fintan Magee (@fintan_magee) on