How to Use a Trivia Quiz for Restaurant & Pub Training, or to Keep Customers Connected

A good Trivia Quiz is a great way to lift the spirits and stretch the brain, and in the time of Covid lockdowns, it’s also an excellent way to stay connected with customers, staff and friends.

Staff Training: I’ve had a lot of success with quizzes lately, using a Trivia Quiz to train staff in a new business product – an otherwise very dry subject. Technical details had to be learned, and there’s a limit to how much you can ‘teach’ adults when they’re not excited by a subject. It’s important to assess their knowledge because they need to give accurate information when customers ask a wide range of questions.

Sound familiar with some of your staff training? Teaching new staff about menu and wine knowledge, safety procedures, rules about attendance and behaviour, service procedures – topics that are hard to make interesting. Let’s remember the old saying ‘what we learn with pleasure, we never forget‘ – how can we bring some fun to the process? I find the best method is to mix serious questions with some light-hearted ones – from sport, general knowledge, Disney, Marvel and Harry Potter; about 80% serious and 20% fun.

Need to keep laid-off or working-at-home staff connected? A weekly trivia event can be just the ticket, mixing a little product knowledge in with a lot of light-hearted general knowledge, pop music and movie trivia. Ask people to take turns designing the questions – there’s a lot of hidden gaming talent!

Keep customers connected. If they’re not able to visit because of lockdowns or capacity restrictions – hold your regular evening event online, and let them continue their winning streak, bringing pub trivia to their lounge room or sofa. Choose the questions according to the demographic of your audience – you’ll find hundreds of examples for every topic just by Googling ‘trivia questions for…’

The system I use is the online system AhaSlides, where you create a Quiz or Survey presentation right on the web, writing the questions you want to ask. You can use it free for up to seven people, or for a small fee for more. It comes with dozens of pre-made Quizzes, Surveys and Training examples to practice with or use. Participants join on their phone, by scanning a QR code or following a link to cast their vote or send a live reaction – results are shown instantly online.

Managing a Queue: need to keep people entertained while they wait in a line? Set up a Trivia Quiz and make it ‘self-paced’ – they can start it whenever they scan the QR Code you display. Here’s how to do this.

Surveys and Feedback: you can also use AhaSlides for more serious events – running live Surveys, or submitting Questions for a panel or trainer to answer. The results are instantly displayed on your slides as charts, or in any other interactive format of your choice like graphs or word clouds. No more awkward waits for shy people to share – everyone can be anonymous on their phone. You can also upload your Powerpoint presentation to show the slides in AhaSlides, and add some short quizzes after each section – ‘let’s check on who has been listening!’.

Covid-19 Vaccination Issues – Resources for Cafes & Restaurants

There’s a great deal of fear and uncertainty about Covid-19 – the effects of catching it, and the efficacy of vaccination. Businesses that have re-opened are confronting many new issues – life has become a lot more complicated. Here is a list of resources to assist, and we will add new material as it becomes available…

📍 Find a Vaccination Clinic near you in Australia with this Directory.

Explaining the Issues to Staff and Customers:

Legal Issues with Staff and Vaccination:

Other useful information…

  • Add proof of your Covid vaccination to Apple Wallet (or Google) – here’s how.
  • Add the Express Medicare App on your phone – good for general medical assistance, here’s how to download it. Setting up this and a MyGov account can be a bit time-consuming, and needs several forms of ID – can someone on the team be a digital assistant with this?

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

What’s the Net Easy Score (NES) for your restaurant or cafe?

You’re probably heard of NPS or Net Promoter Score, a simple measurement of how likely people are to do business with you again. Another way to measure your business is with the Net Easy Score or NES. Based on work by Sue Barrett, it looks at all the ways your business is easy, or difficult, to deal with. Here’s a version for restaurants, cafes and foodservice.

Score your business on each of these factors from 1 to 10 – 1 for very difficult to deal with, through to 10, which is for being frictionless, delightful, and extremely easy to deal with. To keep the list manageable, some points contain a couple of service factors.

  1. Finding the business on Google or Apple Map, or a Google search – clear description and useful information with correct opening times, useful photos and website links. How does the search work on a mobile phone? Parking and public transport access to the business is easy to find and close.
  2. Phone calls get through to someone who can help me straight away. Phone messages and email inquiries are returned promptly with useful information. Texting is used for quick responses.
  3. Online reviews give me a clear picture of the business. Google, Facebook, Trip Advisor etc. The main social media channels are informative and friendly.
  4. The website is informative with accurate menus, opening hours, directions and a good impression of the business.
  5. The menu is easy to read, and can be accessed in advance online and on a phone. There are good explanations of the food and beverages. It’s easy to get food for my dietary needs eg vegetarian, vegan, gluten free – doesn’t feel like the choice is very limited.
  6. It’s easy to order online for delivery or pickup – menu on familiar ordering platforms, easy to understand. Simple payment including Apple/Google Pay to avoid the ‘get off the couch’ issue – when you need to go to find your card. Booking is easy to do via online booking system or with a phone call
  7. Speed of service, response times, welcome, ordering, delivery and finalising the account – this cuts through most of the items on the list. The speed is appropriate to the situation – not rushed for fine dining, definitely speedy for drive-through or takeaway. Never frustrating.
  8. Helpful, efficient staff who can answer questions and give prompt, friendly service. When things become complicated, how easy is it to sort them out? Walking in to eat or drink, it’s easy to obtain a table, and the system is clear – all the seats are in good locations.
  9. Toilets are accessible, clean and safe. Obvious attention to cleaning, hygiene and Covid safety routines.
  10. Payment is easy and safe at the counter, or when I’m ready to leave – cash or card, tap and go. If there’s queue for service or payment, it moves quickly.

How did you go? A score above 80/100 puts you in the Nice & Easy category – a preferred place to do business in today’s difficult climate… we will definitely be back!

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

How to Use Google Alerts for Restaurant and Cafe Marketing

Google Alerts is a content change detection and notification service, based on the Google search engine. It sends emails to the user when it finds new results—such as mentions on web pages, newspaper articles, blogs, or research. It’s a great way to find out who is talking about your business, and it works away in the background, automatically. Over time, you’ll find the Alerts that are most useful, and ‘train’ it to create profitable opportunities. Let’s get started…

1. Watch mentions of your name or your business name – go to Google Alerts and set up your business name – most places have two or three words in the name, so make sure to include them in double quote marks eg “Cafe Troppo” – that way you will be alerted for the exact expression. Choose if you want the alerts to come daily, weekly or ‘as it happens’. You can also choose the region to watch (eg your country) and language.

2. Create Alerts for Sales Opportunities. If you offer catering or meeting space in an area, set up an alert for: catering OR conference OR meeting huntingdale (notice the use of joining words like OR, AND etc – they’re called Operators and help make the search more useful. Learn more here).

To track future weddings, engagements, anniversary, birthday parties in your town of Huntingdale, set up an alert for: wedding OR engagement OR engaged OR anniversary OR birthday huntingdale. These could turn into attractive party bookings with the right follow up.

You may get better results by making sure the words ‘new’ and the type of business are next to each other in the items Google finds. This can be done by putting quotes around both words: “new insurance office” huntingdale

If you sell catering or services to other businesses in Huntingdale, look for the words new, the type of business you sell to, and the name of your local area: new insurance office huntingdale

Another great way to find new businesses that may need your products is to look for the phrase “opening soon” eg “opening soon” shop huntingdale

Any business that is expanding must be doing something right. Try finding these as a source of new customers: expanding business huntingdale

To be alerted to how coupons or discounts are being described on the competitor’s website, use the relevant words for your alert term: coupon OR discount OR deal site:cafezero.com

New menus, services or promotions can be found with words like: new offer OR accouncement OR special offer OR new menu Café Zero

3. Watch the competition – set up alerts for: Site:[competitors url], or the business name, plus common phrases that might be used eg “I think” [competitor name] and “Has anyone tried” [competitor name]

4. Monitor Discount and Coupon Programs – they may be offered by competitors can be monitored by searching for words like coupon or discount plus a business name: eg coupon OR discount OR deal Café Zero.

5. Watch leading local businesses and people – just as you’re tracking your own name and competitors, set up Alerts for local businesses that provide you with customers or opportunities, so you know what’s happening. You can also create Alerts for well-known local people – set up the Alert for ‘As it Happens’ so you can send congratulations or a friendly message.

6. Track local news and events that could have business opportunities, sometimes called ‘news jacking’. Eg if there’s a well-known local product, celebrity or sporting star, an Alert for their name will remind you every time they’ve done something newsworthy. Then add a post to your social media or newsletter, reminding people of the link – it won’t take long for people to wonder if you have a secret source of information!

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

Plan B for when the next COVID lockdown hits your cafe or restaurant

As COVID controls and vaccination helps business return to some type of normal operations, government policy in Australia and New Zealand now seems to be using selective lock-downs to control spot fires and outbreaks.

Your Lockdown Plan B needs to be permanently at hand, so you can move within hours to protect your business, and alert customers, staff and suppliers. Here’s a bunch of areas where you need to have emails, social posts and communication at the ready – almost like a putting the fire drill into action…

  • Alert your customers – through email, text message, social media posts and signs on the window. Hopefully you’ve been steadily building your email and SMS list (here are 10 ways to do that quickly). Spend some money to boost your social media posts in the local area, so you make a greater impact. Use Canva to design catchy signs – look sharp and professional.
  • Alert staff about roster changes and different work needs – through group email, texting, their private social media group and the messaging service. Stand down those not needed, and understand your rights in this situation.
  • Contact function & event bookings, if there are restrictions on group size or service style. Your event contract should now allow for rescheduling and deposit arrangements in the event of health-related restrictions.
  • Increase delivery and takeaway – expanding the services you are already using.
  • Simplify the menu and reduce stock – most operators are now much savvier with their numbers and cost of goods. Use your digital system or menu app to slim down the offer. Is there equipment you’ve delayed purchasing that will be part of your backup plans? Eg fridges and freezers. If equipment needs to be shut down, follow the correct procedures.
  • Alert suppliers about reduced needs and hours of operation.
  • Alert finance companies about what’s happening, You may not be delaying payments, but keeping them in the loop increases trust in case you do need to negotiate.
  • Alert landlords – they’ve been through the wars in 2020, and although they don’t love the idea of rent reductions, your regular communication can prepare them for possible concessions.
  • Build your diversification – it’s not an instant change, but the more you can diversify sales and add multiple income streams, the stronger you will be. Here’s a great list of options.
  • Prepare reopening promotions – it’s called Disaster Recovery Marketing, and there are lots of options using the communication channels you’ve developed. Move quickly and sound positive.
  • Strengthen your administration system – many operators have a new appreciation for working from home. Is your PC or Mac up to date, with a good backup for data? Is it time for a larger screen or a better office layout? Do you have POS integrated with bookkeeping, rosters and payroll?
  • Encourage COVID vaccinations for everyone – led by the owners and managers! Show staff how to book for their ‘jab’ and arrange for time off. Maybe even a bonus for doing it?

Fingers crossed this remains theory! 🤞

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

C.R.C. – 3 Words to Get Much Better Results

If your staff management, menu updates, and marketing is inconsistent, these 3 words will get you back on track. They create much-needed discipline in an industry that’s often ‘hit and miss’, and they also show staff and public that your business is professional and reliable.

Calendar + Reminders = Consistency. And consistency is what makes the difference between smart ideas, and the implementation of them that creates results. Consistency is what your competitors rarely achieve – on again, off again marketing, staff who don’t know what’s happening, unhappy suppliers – it weakens them.

What does Consistency look like, from the outside?

  • The email newsletter goes out on the first Monday of every month.
  • Members of the Birthday Club always get a text message on their big day.
  • The Summer Menu starts… on the first day of summer!
  • Post a photo on Instagram every. single. day. (so fans are more likely to see you)
  • Loyal suppliers are paid on time, just like you promise.
  • Food cost figures available for the chefs every Tuesday morning.
  • Maintenance is organised for less expensive times (e.g. fridge checks in winter), so fewer breakdowns and less cost.
  • New staff have a review scheduled 7 days after they start, without fail. And if they’re unsuitable, the issue is handled quickly.
  • Regular staff have an organised ‘how’s it going’ review every 6 months – it becomes a positive part of their job, not something unknown and scary.

A Calendar creates the system – when you put a date on an event, or a deadline for preparation, it’s much more likely to happen, specially when you set up Reminders. Set it up your calendar with an online system like Google Calendar that can sync across your PC, phone, iPad etc – wherever you are the calendar is the same. It’s easy to set up automatic repeats, and notifications for multiple people – if others know, there’s less chance of a miss.

Add Reminders so that the tasks are not forgotten – these could be an email, or a phone notification. Or a project management system (e.g. we use Teamwork.com) that sends reminders and can be accessed by others in your team. Or a person who is tasked to prepare some documents or newsletters so they’re ready on the agreed time and date – they don’t just remind you, they have the essentials ready for you to send.

Now you’re creating Consistency – people see you and the business as organised, reliable and true to your word – qualities we all admire in a business. Our example: the Hospo Reset newsletter goes out every Wednesday morning. It’s empowering to have deadlines – they add discipline and strength to the often chaotic world of hospitality.

What’s first for your new calendar?

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

10 Ways to Celebrate Your Restaurant’s Birthday, and Make a Real Impact

People love to see a business succeed, and if they’re regular customers, they have watched your growth and development. An annual birthday celebration is a great way to share the love and build loyalty. Not sure when it is? No problem, make it up! Once you’ve set the date, here are some easy ways to spread the word, and remember, social media is your #1 friend for this!

Birthday Week, not just One Day: milk this for all you can – start promoting in the week before, so people take notice. You could even do a countdown sign – 7, 6, 5, 4… This is when you’ll be rolling out the publicity events listed about below.

Birthday Cake on the Day: square cakes are much easier to cut into small pieces, or prepare dozens of tiny cupcakes. Bright icing and a candle – everyone gets a piece.

Candles, Candles, Candles: on all desserts on the day, and maybe there are a couple of big candles on the counter. Label them for what they are, so people don’t think it’s a religious ceremony (!).

Gifts for the Customers: a voucher given out on the day, a free beverage or appetiser – something that will make an impact. Red Envelopes will also work a treat – bringing people back like a boomerang.

Show Old Photos: put an album together on a noticeboard, or better still on Facebook and Instagram.

Show it at the beginning: construction work, the old kitchen, the first espresso machine and some of the original staff. Plus milestones since then – look through your hard drive, there are tons of pictures! Create a slideshow video – they’re easy to make, just ask one of your young staff.

Where Are They Now? Tell people about staff who’ve moved on (the nice ones), and how many people you’ve employed over the years. It’s another reminder of the value of hospitality, and what you contribute to the area – a major employer.

Big Thank You Signs: in the window – get stick-on letters from a signage shop or a mega-sized poster. With all accounts given to customers, include your business card with a sticker on the back explaining that it’s your birthday and why you are proud. Or print a special slip with this information – make sure people know why it’s a big deal.

Boast About Some Numbers: ‘in the two years we’ve been open, we have served more than 50,000 happy customers, poured 22,000 beers and used 1500 kg of strawberries’. You get the idea – the numbers are light-hearted and also meant to impress. 50,000 customers over 2 years is still only 500 per week – maybe yours are much more!

Sing Happy Birthday: your staff do this for customers, now’s the time to do it on the hour throughout the special day. OK, not in the middle of peak hour, but you get the idea. We are hard-wired to respond to this music with a smile and a cheer, so play it up! There are other Happy Birthday songs (eg Stevie Wonder) – post the YouTube videos of these on Facebook throughout the week.

#Hashtag it: on Facebook & Instagram, set up a #hashtag just for the occasion and have an Instagram competition for the person who posts the best photo tagged #TroppoBirthday (for Cafe Troppo).

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

How the H-Word Boosts Restaurant Sales and Cuts Costs

People expect a lot from us – fast, friendly, good value, available, and more. That’s why the H-Word can add power to your reputation, and even bring down costs with suppliers. Not magic, but it works – you do it, now all the staff need to get with the same program…hands180

The H-Word stands for Helpful, and it may sound a bit low-key. Like ‘nice’ and ‘tasty’ – not much power in it.

But think about when customers describe staff as UnHelpful – they won’t be flexible with a reservation, assist with a diet request, help with the needs of a child, or they make you sit in the uncomfortable corner… hmmm, let me dive onto Facebook and tell 150 of my best friends… 😮

Maybe we need to think about how we can be more helpful and take a close look at what this means to your staff. They sometimes find it easier to be unhelpful – just follow the rules and don’t make it inconvenient for me. It’s often about little things.

Helpful with Diets – it’s the price of being in business these days, gluten-free, vegetarian, low-sodium and so it goes on. Smile and work out ways to make this a drama-free part of the menu.

Helpful with Kids – oh yes, it sometimes feel parents check-out when they visit and let the little monsters run free. But your help, flexibility and understanding will keep happy families coming back for YEARS – now we’re talking real ‘long term value of a customer’. Some of your staff aren’t so good with kids, and some are wonderful – choose carefully.

Helpful with Parties – we know the right menus to fit your budget, and how to organise the timing so drinks won’t run out. We can supply a sound system, a photographer, a room for the bride and an excellent DJ. We’ve done this a hundred times before – making parties run smoothly is our second nature!

Helpful with Business Customers – quiet corner for a sales meeting, no problem. Free WiFi, for sure. Snappy service for a quick lunch – easy. Friendly but not familiar.

Helpful with First Dates – you’ve got the all-important ‘distraction factor’ available, with plenty of people watching and conversation starters. It’s not every place that has this – your staff usually know who rely on it 😉

Helpful with Gift Ideas – Gift Vouchers ready for ‘friends who have everything’, and surprise parties a specialty. Gift wrapping or shipping for the t-shirts and preserves – not a problem. And when it’s Christmas shopping season, take the initiative and solve gift-giving problems – the magic question after you’ve made the first sale is ‘who else is on your list?’. Kaching!!

Helpful with the Neighbourhood – offer the function room for the community meeting on park development, free coffee included. Help out with the school fundraiser, and work experience for culinary students. It doesn’t take long for helpful places to become ‘owned’ by their neighbours.

Helpful to Suppliers – paying bills on time, ordering according to the agreement system, flexible if there’s an unavoidable change to a product. They can be helpful too, with an urgent delivery or super deal on end-of-line products. So keep cranky-chef in his box – a friendly relationship with suppliers can pay big dividends.

Thanks to marketer Tim Reid for inspiration for this post…

40 Photo Ideas for Your Restaurant’s Christmas Social Media

Social media posts thrive on visual content, and there are dozens of opportunities to take all sorts of photos during the Christmas season – food, decorations, people and local scenes. They will look good on Facebook, Instagram and your website. Snap and share, and many can be used again next year.

  • Gather props – Christmas balls or decorations, Santa hats and strings of lights – they will all be useful.
  • Starting the Day – setting up the kitchen, turning on the coffee machine, hosing the courtyard, Christmas food deliveries, first customers etc
  • A Special Christmas Offer – your Christmas Hamper offer or photo of a special menu item
  • On the Christmas Menu – food or beverage item from the special menu – different items can be added every few days
  • Christmas Gift Card – held proudly by a typical customer, or with Christmas decoration around it
  • Something Funny – a Christmas joke – add it to a seasonal image using Canva.com
  • Christmas Quote – find some suitable quotes from this Quotes Website – add them to a seasonal image using Canva.com
  • Christmas Cracker jokes – put them on a background of a Christmas cracker and share the best or worst ones. A Christmas tradition – find a bunch of them here.
  • Something that Sparkles – add tinsel or shiny Christmas balls to any of the images you already use. Garnish a dessert with something sparkling.
  • The Weather Today – a photo of the beautiful day outside, whether it’s sunny or snowing
  • Seen on the Way to Work – a local landmark or something unusual or amusing – a local sign, quirky shop, landscape formation etc
  • Seen in the Neighbourhood – outrageous Christmas decorations, big Santa, house with the most Christmas lights
  • Someone we Remember – used to work here or a favourite customer or local character
  • Festive Fashion – staff or customers wearing Santa hats or reindeer ears, Santa suits etc
  • Santa’s Helpers – get some elf hats from a party shop and take a photo of staff hard at work, as if this is what they always wear!
  • Customers in the Christmas mood – have a basket of Christmas hats and props and share with your party customers. Take photos of them dressed up and having fun.
  • My Morning Drink – the coffee, herb tea, chai or juice you have to start the day
  • On My To-Do List – take a screenshot of a list in bold text, with some serious and some amusing
  • Our Christmas Tree – if this is something special, show it off and take close-ups of special decorations
  • Our Christmas decorations – if they’re big and wonderful, take a photo, especially with light shining on them
  • A Special Tradition – something that’s done every year in your area or household, or in the restaurant
  • On the Front Door – if you have a Christmas wreath, share a photo
  • Something We Made – the food the dessert, the Christmas scene etc
  • How We Relax When Not at Work – a photo of staff relaxing – at the beach in Australia, or in the park, Christmas shopping etc
  • Your Christmas Workspace – a photo of your busy desk or workbench, but style it so it looks productive, not just a mess
  • Outside the Window – busy people, a busy street, birds flying, a Christmas scene – something amusing or interesting
  • A Symbol of the Season – a star, crib, Christmas decorations – local shops or churches may have good subjects
  • Something Sweet – Christmas desserts, special drinks, a gingerbread house
  • Best Part of the Day – having a well-deserved break, or when customers arrive or closing up at night
  • Bright Lights – take a slightly blurred photo of Christmas lights, or of local buildings lit and decorated
  • Work Hard, Play Hard – staff playing sport on their day off – ask them to take some photos and send to you
  • My Christmas Family – ask staff to share some photos of people they will be having with them on Christmas day
  • The Spirit of Christmas – photos of local charities who will be helping people on Christmas
  • Your Inspiration – a saying, a photo, a holiday memory, a special person – explain why
  • A Happy Customer – photo taken of them enjoying food or a drink
  • A Happy Party – photos of party groups having a good time – best if you take groups of just 3 or 4 at a time so everyone is seen clearly
  • After the Party – busy and happy staff stacking chairs or cleaning up after a party. Use the Instagram app Hyperlapse to take a short, speeded-up video of the action
  • Chefs at Work – up-close video of them decorating desserts or garnishing canapés or preparing food – hands is enough. Use the Instagram app for a video of up to 30 seconds.
  • Selfie Time! Have a selfie stick available for customers to borrow and ask them to text or email you the best photo. Show them how to use the trigger by linking with their Bluetooth phone settings
  • Warm and Cosy – if it’s cold outside, a photo of a scene that’s warm and glowing. These can look good from outside looking in at night
  • Cool and Relaxed – if it’s summer at Christmas time, photos of cool drinks and your garden or outside seating with relaxed customers
  • Something Brand New – some new equipment, a new menu item, new decorations etc

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

Promoting Breast Cancer Awareness Month in Your Cafe or Restaurant

It’s an important annual event in October and might be forgotten with all the COVID issues on our mind. It’s had less publicity in the last few years but is no less valued – we all have mothers, sisters, daughters and friends who have been affected.

The purpose of the month is to raise money for breast cancer medical care and research. It also raises awareness of an issue that affects tens of thousands of women and even some men.

How to get started

  • Check out these websites to understand the issue and the programs that need support: NBCF, McGrath Foundation and BCT. Plus information on Wikipedia and Cancer Australia.
  • Brainstorm with your staff – as you engage them, their enthusiasm to communicate with customers will become natural, not something they need reminding about. It’s an issue for women and for men.
  • Make plans to share with customers in your venue, on social media and through your email communication. If you’re making deliveries, include a flyer. If you’re raising money, tell everyone how it will be used.

Promotional ideas…

  • Just like food and drinks go green on St Patricks Day, this is the month to put a pink blush on desserts, drinks and decorations – there are opportunities all day, every day of the week. Pink latte anyone?
  • Promote the month with posters and flyers – free online design service Canva has some great templates ready to use.
  • Work out the best way to raise money, and choose a non-profit group (see above) to support. In previous years, fund-raising lunches were held – this is more difficult in 2020 but there can still be raffles and donations. Even raising $100 can make an impact. It could involve donations from customers on a certain day, a special fund-raising meal, or selling pink ribbon merchandise.
  • Take lots of photos – they don’t have to be clever, just real. Remember the digital photo rule – take 20 pictures and only use the best ones.
  • Share personal experiences – if you have staff who are willing to talk about how they or family have been touched by this issue, social media can be a good place for a photo and some simple words.
  • Have a special ‘wear pink’ day, just like they do at the cricket! Pink t-shirts are easy to organise.
  • Organise some pink lighting for your venue. You can do it with strings of lights or lanterns, or just change a few globes.
  • Make pink food and drinks – here’s a bunch of pink recipes, pink cocktails, rosé is more popular than ever, and there are plenty of ‘pink’ songs on Spotify to add to the playlist.
  • Celebrate what you did at the end of the month – be proud, sharing photos and stories about events and fundraising. Save the best experiences to repeat next year!

🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.