It’s not hard to write a good advertisement – most are so poorly written yours will stand out with just a little care!
The secret is to offer real BENEFITS – talk about what applicants want, not just what you want – this is basic Marketing 101, and most operators ignore it. You need to get into the mind of the jobseeker…
Incude these terms if you can genuinely offer them:
- Business name – most applicants will Google it or check social media
- Parking & transport options
- Day shift, Monday to Friday (if that’s what you offer) or work hours presented in a positive manner
- ‘Good pay’ or Award Wages
- Flexible hours
- Modern kitchen with efficient layout
- Uniform & training provided
- Plenty of work, immediate start
- Weekly pay into your bank account
- Annual leave or vacation time
- Happy and productive team
- Organised systems
- Opportunities to learn & grow
Avoid terms like these:
sincere, hard-working, keen, energetic, team player, creative, honest, good personality, bubbly, enthusiastic, bright etc. There’s nothing wrong with these qualities, but they usually sound like a list of demands! If that’s all you say, your ad will look like all the others and sound desperate and unfriendly.
Here are two advertisement examples, rewritten for a better response by including benefits:
BEFORE: Cook for small cafe in Braybrook
3yrs+ experience, must be hard working & speak v good English.
7am – 5pm Sat & Sun. Ph. 345 6789
AFTER: Cook for Braybrook’s best cafe
Modern kitchen, happy & productive team, free parking and good train service. 3yrs+ cafe experience – start now.
Call Peter on Ph. 345 6789. Hours: 7am – 5pm Sat & Sun.
BEFORE: Chef with great attitude needed
30 hrs pw – Essendon. Email CV to busyben@ABC
Only those chosen for interview will be contacted.
AFTER: Exp. Chef or Cook for Cafe ABC in Essendon.
Days only, close to train, great kitchen setup, flexible roster, strong and happy team. Fresh food with great reputation.
Email CV to busyben@ABC or phone 41456 – all applications will be answered.
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