Ken Burgin

Month: November 2017

Positioning is why people don’t ‘get’ your special food concept

Feel like eating out? Let’s go to a Thai place – red curry, stir fry, fish cakes… mmm Or maybe Mexican – spicy beans, tacos, burritos… yum! What about that new Filippino place? Or the Ethiopian one? Huh?? Most people are fairly conservative in their tastes, and 8/10 want the same as last time. They …

Positioning is why people don’t ‘get’ your special food concept Read More »

4 Overlooked KPI’s for Restaurant Management Control

Apart from the weekly sales, F&B costs and wage totals, these 4 additional figures will give an accurate, honest snapshot of how things are working, and what’s possible for improvement… 1. Spending per Customer: it’s a simple figure and I find most operators don’t check it. Or they guess. Divide the total sales or sales …

4 Overlooked KPI’s for Restaurant Management Control Read More »

How Amazon Will Eat Up Restaurants, Not Just Food Delivery

Amazon is much more developed in the US than in Australia, with it’s Prime delivery service and many more shopping options. But they land here any minute, and services will be easier to establish ahead of the vast warehouses they’d need to sell books (remember them?) and widgets. In this episode of The Barron Report, …

How Amazon Will Eat Up Restaurants, Not Just Food Delivery Read More »