Ken Burgin

Month: February 2018

How to Get Work Instructions & Recipes Written Up Quickly & Cheaply

Two finger typist? You’re not alone, but when it comes to typing up the recipes in your black book, or preparing an instruction manual, it can be yet another excuse to put it off… again. Two low-cost online services can do the work for you in a few hours – I use them, and find …

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Invisible? How to Stop Customers Forgetting Your Restaurant

Unless you’re a major industry icon, or they’ve visited 5 times, most people don’t remember your business name… True story: 2 people in café, one on the phone. She looks at her friend and asks ‘what’s the name of this place?’…and the friend doesn’t know! Worse, there was nothing inside the café to tell them …

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What Profits Are Used For: An Explanation for Restaurant Staff

Sales – costs = profit. It’s simple. If profits are good, there are more smiles and generosity – the fundamentals of hospitality. If money is tight, there’s not much for extras, and shortcuts will usually cut into service and quality. It’s easy for staff to misunderstand the profitability of a business – they assume that …

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How to Celebrate the Smart Women At Your Restaurant on International Women’s Day

Use International Women’s Day on 8th March to celebrate staff and customers. There are many simple ways to mark the occasion, and you’ll get top marks for showing you notice and care – this is marketing with a heart. Women hold up half the sky, and as visitors and workers, at least half of your …

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The ‘Stage 2’ Error That Can Fatally Weaken a Cafe or Restaurant

A conversation with a new operator during the week got me thinking about a classic and potentially lethal startup mistake: Stage 1 and Stage 2 thinking. This approach basically says “let’s get this new place open as quickly as we can, even though we don’t have enough money to do it properly. After a few …

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Yuk Factor – Simple Things That Customers Dislike (and don’t tell you about)

We get busy, or need to cut expenses, and it doesn’t take long before shortcuts start with cleaning, maintenance, repairs and service. Here’s a bunch of familiar items – we’ve all done it, but please find a better way. Most customers don’t complain, they just stop visiting… and tell their friends – these are the …

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