Ken Burgin

Month: July 2020

Real not Fake: How to Build a Positive Reputation for Yourself and your Restaurant

Customer BS radar is on high alert – they’re swamped with hype, and can learn a lot about your business before they even visit. Have you googled your name and business lately? Make those buzz-words ‘transparency’ and ‘integrity’ your marketing advantage – share real, honest information about the management team, staff and daily activities. Consumers …

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‘Local’ – More Ways to use this Magic Word for Cafe & Restaurant Marketing

Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word, LOCAL, arouses emotions and loyalty in most of us. Customers know the fish, the fruit and the wine come from far away, but every time you promote local suppliers and connections, they see you as better than the …

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Great to talk about Reset & Refocus with Dani Valent on the Dirty Linen podcast…

From Dani’s description: ‘Ken Burgin is a hospitality consultant who reckons he’s stopped hundreds of hospo wannabes from sacrificing their own homes and futures for a starry-eyed food dream. He’s a realist and a numbers guy who loves helping people see the beauty – and the necessity – of a nice set of numbers. He …

Great to talk about Reset & Refocus with Dani Valent on the Dirty Linen podcast… Read More »