Everyone understands QR codes, now that they’re compulsory for COVID check-ins. Point your smartphone camera at a QR code, and a website or app will pop up.
In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. How many of these ideas can you use?
It’s easy to create your own QR codes – for a web page, WiFi access, a feedback form or to check off a worklist. Use a web service like Scanova.io or BeaconStac or QRcode-monkey.com, or a QR generator phone app. The Chrome web browser now automatically generates a QR Code for every web page you visit – click on the right side of the URL address bar. Download the square code you create and add it to signs or stickers – easy.
📸 .. Check dozens of ways that QR codes are being used on this special Instagram Account – new examples added all the time.
Put your Front Window to Work: a couple of QR codes can lead to a welcome video from the owners, a downloadable copy of the menu, TripAdvisor reviews or more information about opening hours and bookings. Now you have a 24/7 billboard – place the codes on a poster or on a digital slide.
Boost your recruitment with a link to your main recruitment page, and liven this up with some one-minute video testimonials from staff, or an overview of daily work routines. From this page, people can click and fill out a job application form ready for you to respond.
Include a code in printed marketing material: flyers, postcards and posters can all have a QR code added for contact details, Facebook and Instagram accounts or special Coupons.
Take-Away Menus: print a QR Code on table tents, front door posters or where you’ll catch a customer’s eye. Scanning the code directs them to a digital version of your menu on the web, or as a PDF. Take it one step further and integrate this with an ordering app, so they can browse, click, choose and pay.
Share Recipes and Food Stories: put a small QR Code on your menu next to key dishes. Smartphone users can then scan the code and be taken to a recipe, or even a video of it being made. Too many codes could look unsightly, so have one that leads to a page where more links can be clicked.
Information about Wine and Cocktails: distributors and wineries often have detailed information on their websites – the QR code could lead straight to this, or to pages you’ve set up (so you don’t have to show the supplier’s pricing).
Feedback Surveys: place a QR Code on the receipt, and ask for instant feedback. This works even better when staff remind customers that it’s just 3 questions – put them on a Google Form or with a free app like Wufoo. Take it one step further and give the option to join your email list to receive promotions. Surprisingly, with compulsory check-ins now a part of every visit, most venues are not turning customer sign-ups into newsletter subscribers. Even a ‘thanks for visiting’ email can make a difference!
Nutritional Information: there’s a wide range of information available online – now you can link directly to it for the people who are interested. This avoids your menu becoming like Wikepedia – the facts are there just for those who want them.
Download a phone app: if you have your own app, or want people to use one for ordering, a QR code can be set up to go to the Apple or Android app store, according to the phone being used.
Ordering lists, instruction sheets, operating systems and food safety routines can all be accessed online with a QR code – generate it for the web page or relevant documents. Dymo Printers or A4 label sheets can be set up to print the labels with a description underneath, so there’s no confusion.
Opening and closing routines, COVID and food-safety checklists can be set up in Google Forms or specialist apps like iAuditor – a QR sticker on the wall will trigger them for each location or time of day. Even those hourly checklists behind the bathroom door can be a thing of the past!
Need equipment repairs? Have a QR code for repair information and manuals, all on one laminated sheet on the kitchen wall or in a folder.
When you need to generate bulk quantities of QR Codes on labels or as images, there are services to do that eg QR Batch, or it could be part of the software you are using eg Shopify.