Ken Burgin

Restaurant Productivity

Digital Trends

Let’s Help This Cafe Add Some Pre-Opening Excitement…

December 20, 2017 2 Comments

It’s big opportunity missed – this shop is due to open as a cafe, but they’re keeping the good news well hidden. What could they add to this wasted publicity space? Essential information – website, phone and email address in large print. Facebook and Instagram address, with a request to ‘checkin’ and ‘like’. Run Facebook local ads, targeted to the neighbourhood – look what’s coming! How to get on the email list – when they

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Are you making one of these common mistakes with your Voice Mail message?

December 12, 2017 1 Comment

I cringed when I heard Nancy Friedman the Telephone Doctor describe these 5 clunkers – I’m changing my message today! In the video below she outlines 5 dumb but common messages that need to be improved, and she also asks, when was the last time you checked your own message? And let’s not get started on restaurant phone answering and voicemail – lots of work needed there!  

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How Amazon Will Eat Up Restaurants, Not Just Food Delivery

November 13, 2017 No Comments

Amazon is much more developed in the US than in Australia, with it’s Prime delivery service and many more shopping options. But they land here any minute, and services will be easier to establish ahead of the vast warehouses they’d need to sell books (remember them?) and widgets. In this episode of The Barron Report, Paul Barron crunches the numbers to predict how Amazon will impact the restaurant industry in the US… and in due

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Payment and Ordering Systems seen at the Fine Food Show…

September 20, 2017 No Comments

Credit card processor Tyro were at the recent Fine Food Show in Sydney, well known for their POS integration and keen pricing. For the very small operators, note that you can buy now buy a Square system from Officeworks for $25! A quick win for every operator is to get onto the merchant services department of your bank and ask for a  rate review – most people don’t even know what they’re paying. Your challenge is

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Is Facebook Workplace the Employee Intranet That Restaurants Need?

August 20, 2017 No Comments

Facebook Workplace looks like a simple, inexpensive way to improve internal communication in your cafe, bar or restaurant. It has that very familiar interface – who doesn’t understand likes, photo posting, events and the newsfeed, and it runs out of a separate app. You don’t use your personal Facebook profile to sign-in, that’s done with a new company-based identity. Here’s the official Facebook explainer and of course there’s a ton of helpful information on the

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