Ken Burgin

Restaurant Productivity

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Future of Restaurants - Ken Burgin

The Future of Restaurants & Cafes after the Pandemic – Podcast Interview

It was great to talk with hospitality industry expert Michelle Pascoe on The Michelle Pascoe Hospitality Podcast, about what I see as the future of restaurants, cafes and foodservice after the pandemic storms settle. I’ve already shared some of my thoughts on how we should expect a tough and demanding summer and the importance of having a Plan B for the next Covid Lockdown. But people still want to eat out, share time with friends

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Rise Menu Prices

How to Raise Restaurant Menu Prices without Negative Pushback

Inflation is back, following dramatic rises in energy costs, wages and all the food & beverage supplies we purchase. Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of ingredients. And profitability is suffering. Setting prices is approached with fear and anxiety by many restaurant and cafe operators, but it’s a unique opportunity to use your marketing and financial skills

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Restaurant Marketing

3 New Restaurant Marketing Opportunities in November

With business turned upside down in the pandemic, we need every excuse for a party or promotion. There are three from the retail space that can easily be adapted for restaurants and cafes in November – just add imagination and stir! Hopefully, you have a buildup for Christmas parties, but there’s no reason not to add these three extra promotions as a booster. Singles Day Restaurant Marketing – 11 November Think of it as the

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Government Grants for Restaurants

Latest Government Grants for Restaurants, Cafes & Hospitality

With the ongoing pandemic, there have been regular grants and subsidies offered by the states, Commonwealth and local government. These cover subsidies for business costs and wages, tax rebates and refunds, and part funding for equipment and reducing energy costs. For successful applications, accurate and up-to-date financial information is essential, and audits are not uncommon. Improving your bookkeeping and financial management systems is a great investment, not only to track costs and profit margins, but

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Hospitality Events Calendar

Calendar of Hospitality Industry Events and Promotions

Keep up to date with cafe, restaurant and foodservice trade fairs, webinars, industry conferences and events in Australia 2021 – 2022. Plus important dates for customer promotions – think outside the square! More events are also available on the Restaurant Marketing Calendar for Social & Environmental Issues if you want to celebrate and commemorate important social themes. 🤚 Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

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Pandemic recovery plan

Expect a tough, demanding summer for restaurants and cafes

The Covid delta variant is widespread, limiting activity and creating fear of new variations. People are nervous, which always limits spending. There’s very little of the ‘see you on the other side’ mentality that was a saving feature of 2020. What are the challenges that business operators will need to navigate in the next six months? Vaccine resisters are a tiny minority, but noisy – and if you expect young staff to handle them at

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Restaurant Training Quiz

How to Use a Trivia Quiz for Restaurant & Pub Training, or to Keep Customers Connected

A good Trivia Quiz is a great way to lift the spirits and stretch the brain, and in the time of Covid lockdowns, it’s also an excellent way to stay connected with customers, staff and friends. Staff Training: I’ve had a lot of success with quizzes lately, using a Trivia Quiz to train staff in a new business product – an otherwise very dry subject. Technical details had to be learned, and there’s a limit

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Managinst Coronavirus with Staff

Covid-19 Vaccination – Managing Restaurant Staff & Customers

There’s a great deal of fear and uncertainty about Covid-19 – the effects of the disease, and the effectiveness of vaccination. Businesses that have re-opened are confronting many new issues – life has become a lot more complicated. Here is a list of resources to assist, and we will add new material as it becomes available… 📍 Find a Vaccination Clinic near you in Australia with this Directory. Explaining Covid-19 Issues to Staff and Customers:

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Customer Experience for Restaurants

What’s the Net Easy Score (NES) for your Restaurant or Cafe?

You’re probably heard of NPS or Net Promoter Score, a simple measurement of how likely people are to do business with you again. Another way to measure your business is with the Net Easy Score or NES. Based on work by Sue Barrett, it looks at the restaurant customer experience – all the ways your business is easy, or difficult, to deal with. Here are ten ways NES could measure this in restaurants, cafes and

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Google Alerts for Restaurants

How to Use Google Alerts for Restaurant Marketing

Using Google Alerts for Restaurants is like having a magic wand that finds new sales opportunities and shows what your competitors are doing. In fact, Google Alerts is a content change detection and notification service, based on the Google search engine. It sends emails to the user when it finds new results—such as mentions on web pages, newspaper articles, blogs, or research about a topic. It’s a great way to find out who is talking

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