Ken Burgin

Restaurant Productivity

Increase Your Sales

How to Use Special Weeks for Restaurant & Cafe Promotions

The Aussie Artisan Week promoted by Pepe Saya Buttery got me thinking about how else the ‘Week of…’ idea could be used for interesting promotions. They can be short and punchy, and bring in outsiders or employees, or run with different food & beverage themes. Here are a few ideas I’ve come up with so far. Run the week over 5 days or 7, and a big topic could even stretch to a month. Pile

Read More »

Quick Fixes to Guarantee a Happy Experience for Customers

Anxious customers keep their wallets closed. The world is feeling less safe and much less friendly – we can do a lot to overcome those feelings and turn stress into business. There are many ways to ‘build in the welcome’ so it doesn’t depend on having a professional greeter. Genuinely happy staff: Negative Nick or Sour Sarah can cause lots of damage if left unchecked – are they the reason Happy Harry left after a

Read More »

Planning for the Worst: If You Decide to Close your Cafe or Restaurant

As the COVID crisis drags on, there are many operators who are contemplating closing up shop and walking away. Before it was hard work and OK profits, not it’s still hard work and no profit for the forseeable future. The best way to get out is to sell your business, and a good broker will help you to do that quickly. But what if that’s not possible? Here are some resources that could be useful…

Read More »

How to Share (and Receive) More Love in your Cafe or Restaurant

Customers want fresh, not stale; inspiration, not gloom.. One way to do this is to think about all the things that we love, our staff love and our customers love! We all need to find more ways to keep a smile on our faces and share our love of food, customers and business success. It’s easy to share stories, photos and events – post them on Facebook, on a corner of the menu or add

Read More »

Real not Fake: How to Build a Positive Reputation for Yourself and your Restaurant

Customer BS radar is on high alert – they’re swamped with hype, and can learn a lot about your business before they even visit. Have you googled your name and business lately? Make those buzz-words ‘transparency’ and ‘integrity’ your marketing advantage – share real, honest information about the management team, staff and daily activities. Consumers find ‘behind the scenes’ of hospitality endlessly fascinating, so give them facts to feast on. Keep the Menu Honest: is

Read More »

‘Local’ – More Ways to use this Magic Word for Cafe & Restaurant Marketing

Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word, LOCAL, arouses emotions and loyalty in most of us. Customers know the fish, the fruit and the wine come from far away, but every time you promote local suppliers and connections, they see you as better than the big chains selling the same thing everywhere. And it’s another way to sidestep price competition. There are many low-cost and

Read More »

Great to talk about Reset & Refocus with Dani Valent on the Dirty Linen podcast…

From Dani’s description: ‘Ken Burgin is a hospitality consultant who reckons he’s stopped hundreds of hospo wannabes from sacrificing their own homes and futures for a starry-eyed food dream. He’s a realist and a numbers guy who loves helping people see the beauty – and the necessity – of a nice set of numbers. He sees the pandemic as an opportunity to reset and refocus…’ Your feedback very welcome – share with me on Linkedin…

Read More »

5 Ways to Drive Word of Mouth Marketing for a Cafe or Restaurant

Many people assume ‘word of mouth’ works automatically, and it’s always positive. As if people will say the nicest things without you making any effort. Sorry, that’s not going to  happen! And word of mouth can also be negative – ‘OMG did you hear that place got a food poisoning fine, and they’ve been underpaying their chefs!’. However there are ways to guarantee that people have a lot to talk about, and you rise above

Read More »

Nat shares his dislike of crap food, and millions agree…

What is it about Nat the muso cook that people love? [warning: lots of swearing]. He’s raw and real (his dad was a chef), he hates fake food, and he’s getting media attention. What can we translate from this into restaurant & cafe land? Enthusiasm ✅, energy ✅, love of real food ✅, potty mouth 🤔. … I asked a bunch of restaurant mates if Nat actually helps the industry: Absolutely yes I love him.

Read More »