Ken Burgin

Restaurant Productivity

Sales & Marketing

Rise Menu Prices

How to Raise Restaurant Menu Prices without Negative Pushback

Inflation is back, following dramatic rises in energy costs, wages and all the food & beverage supplies we purchase. Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of ingredients. And profitability is suffering. Setting prices is approached with fear and anxiety by many restaurant and cafe operators, but it’s a unique opportunity to use your marketing and financial skills

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Restaurant Training Quiz

How to Use a Trivia Quiz for Restaurant & Pub Training, or to Keep Customers Connected

A good Trivia Quiz is a great way to lift the spirits and stretch the brain, and in the time of Covid lockdowns, it’s also an excellent way to stay connected with customers, staff and friends. Staff Training: I’ve had a lot of success with quizzes lately, using a Trivia Quiz to train staff in a new business product – an otherwise very dry subject. Technical details had to be learned, and there’s a limit

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Managinst Coronavirus with Staff

Covid-19 Vaccination – Managing Restaurant Staff & Customers

There’s a great deal of fear and uncertainty about Covid-19 – the effects of the disease, and the effectiveness of vaccination. Businesses that have re-opened are confronting many new issues – life has become a lot more complicated. Here is a list of resources to assist, and we will add new material as it becomes available… 📍 Find a Vaccination Clinic near you in Australia with this Directory. Explaining Covid-19 Issues to Staff and Customers:

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Customer Experience for Restaurants

What’s the Net Easy Score (NES) for your Restaurant or Cafe?

You’re probably heard of NPS or Net Promoter Score, a simple measurement of how likely people are to do business with you again. Another way to measure your business is with the Net Easy Score or NES. Based on work by Sue Barrett, it looks at the restaurant customer experience – all the ways your business is easy, or difficult, to deal with. Here are ten ways NES could measure this in restaurants, cafes and

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Google Alerts for Restaurants

How to Use Google Alerts for Restaurant Marketing

Using Google Alerts for Restaurants is like having a magic wand that finds new sales opportunities and shows what your competitors are doing. In fact, Google Alerts is a content change detection and notification service, based on the Google search engine. It sends emails to the user when it finds new results—such as mentions on web pages, newspaper articles, blogs, or research about a topic. It’s a great way to find out who is talking

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Covid Lockdown for Restaurants

Plan B for a Covid Lockdown for Restaurants or Cafes

As COVID controls and vaccination helps businesses return to more normal operations, government policy in Australia and New Zealand now seems to be using selective lock-downs to control spot fires and coronavirus outbreaks. Planning is essential for when there’s another Covid Lockdown for Restaurants or Cafes. Your Lockdown Plan B needs to cover three critical areas, so you can move within hours to protect your business, and alert customers, staff and suppliers. First, diversify your

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C.R.C. – 3 Words to Get Much Better Results

If your staff management, menu updates, and marketing is inconsistent, these 3 words will get you back on track. They create much-needed discipline in an industry that’s often ‘hit and miss’, and they also show staff and public that your business is professional and reliable. Calendar + Reminders = Consistency. And consistency is what makes the difference between smart ideas, and the implementation of them that creates results. Consistency is what your competitors rarely achieve

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10 Ways to Celebrate Your Restaurant’s Birthday, and Make a Real Impact

People love to see a business succeed, and if they’re regular customers, they have watched your growth and development. An annual birthday celebration is a great way to share the love and build loyalty. Not sure when it is? No problem, make it up! Once you’ve set the date, here are some easy ways to spread the word, and remember, social media is your #1 friend for this! Birthday Week, not just One Day: milk

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How the H-Word Boosts Restaurant Sales and Cuts Costs

People expect a lot from us – fast, friendly, good value, available, and more. That’s why the H-Word can add power to your reputation, and even bring down costs with suppliers. Not magic, but it works – you do it, now all the staff need to get with the same program…hands180 The H-Word stands for Helpful, and it may sound a bit low-key. Like ‘nice’ and ‘tasty’ – not much power in it. But think

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40 Photo Ideas for Your Restaurant’s Christmas Social Media

Social media posts thrive on visual content, and there are dozens of opportunities to take all sorts of photos during the Christmas season – food, decorations, people and local scenes. They will look good on Facebook, Instagram and your website. Snap and share, and many can be used again next year. Gather props – Christmas balls or decorations, Santa hats and strings of lights – they will all be useful. Starting the Day – setting

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