Ken Burgin

Restaurant Productivity

Social Media

Time to Tighten Up Your Facebook Privacy – How Long Since You Checked It?

March 22, 2018 No Comments

I like Facebook for keeping in touch with friends and family, but worry about the privacy side – who else knows what I say and like? The latest news about political use of Facebook data shouldn’t come as a surprise – it’s just a sophisticated extension of what you can do to target local customers with Facebook ads. It’s important to review your privacy settings – the options keep changing and you might be surprised

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Interviews with Ken Burgin on Restaurant Management and Podcasting

February 22, 2018 1 Comment

It was great to meet Adam Yee through Linkedin, when I commented on an article he wrote a few months back. He’s a food scientist and also has his own podcast, with the discussion often focused on food flavours. It’s a topic that was on my interview wish list, and now I had found an expert! Enjoy the discussions I had with Adam on his My Food Job Rocks podcast… Interview: My Work as a Restaurant

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Working on my elevator pitch as Silver Chef’s Community Manager

January 27, 2018 No Comments

With my new role as Community Manager at Silver Chef, there’s the need to explain my slightly ambiguous title to people who ask about it. Or be ready to go beyond hello at an event, when most Australians seem to make ‘what do you do’ the ice-breaker question. A recent session with the marketing team had us working on our elevator pitches, and struggling to keep them short, jargon-free and interesting. Here’s my one-sentence version, and

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How to Promote Harmony Week: 17-23 March

January 11, 2018 No Comments

Harmony Week celebrates Australia’s cultural diversity. It’s about inclusiveness, respect and a sense of belonging for everyone. Hospitality is uniquely placed to celebrate this event – we employ, and depend on people from so many countries. With a world in conflict, let’s promote the people who are the foundation of our business success. The dates coincide with the United Nations’ International Day for the Elimination of Racial Discrimination. Here are some celebration ideas… Take lots

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The value of saying ‘Thank You’

October 19, 2017 No Comments

Great to see this ‘thank you’ list on the back of the menu at Blackbird Artisan Bakery in Maitland (it was in the old gaol). Excellent baking there – sourdough breads, wonderful cakes, pastries and meals, all produced under the guidance of a passionate owner. It reminded me about all the people we forget to thank or acknowledge – we want to do it, but get busy and remember when it’s too late… Thanks to

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Hospitality Linkedin

How to Add 100’s of Great Hospitality Linkedin Connections

August 30, 2017 No Comments

In the last couple of years, I’ve put extra effort into growing my LinkedIn following – it’s working very well. It’s not just about the numbers (followers have zoomed from 1700 to more than 13,000) but more importantly, the valuable business connections I’ve made for event speakers, webinar and podcast guests, and people with industry expertise. Hospitality LinkedIn can be an excellent channel for business influence and networking. How to Build Your Hospitality Linkedin Connection

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