People love to see a business succeed, and if they’re regular customers, they have watched your growth and development. An annual birthday celebration is a great way to share the love and build loyalty. Not sure when it is? No problem, make it up! Once you’ve set the date, here are some easy ways to spread the word, and remember, social media is your #1 friend for this!
Birthday Week, not just One Day: milk this for all you can – start promoting in the week before, so people take notice. You could even do a countdown sign – 7, 6, 5, 4… This is when you’ll be rolling out the publicity events listed about below.
Birthday Cake on the Day: square cakes are much easier to cut into small pieces, or prepare dozens of tiny cupcakes. Bright icing and a candle – everyone gets a piece.
Candles, Candles, Candles: on all desserts on the day, and maybe there are a couple of big candles on the counter. Label them for what they are, so people don’t think it’s a religious ceremony (!).
Gifts for the Customers: a voucher given out on the day, a free beverage or appetiser – something that will make an impact. Red Envelopes will also work a treat – bringing people back like a boomerang.
Show Old Photos: put an album together on a noticeboard, or better still on Facebook and Instagram.
Show it at the beginning: construction work, the old kitchen, the first espresso machine and some of the original staff. Plus milestones since then – look through your hard drive, there are tons of pictures! Create a slideshow video – they’re easy to make, just ask one of your young staff.
Where Are They Now? Tell people about staff who’ve moved on (the nice ones), and how many people you’ve employed over the years. It’s another reminder of the value of hospitality, and what you contribute to the area – a major employer.
Big Thank You Signs: in the window – get stick-on letters from a signage shop or a mega-sized poster. With all accounts given to customers, include your business card with a sticker on the back explaining that it’s your birthday and why you are proud. Or print a special slip with this information – make sure people know why it’s a big deal.
Boast About Some Numbers: ‘in the two years we’ve been open, we have served more than 50,000 happy customers, poured 22,000 beers and used 1500 kg of strawberries’. You get the idea – the numbers are light-hearted and also meant to impress. 50,000 customers over 2 years is still only 500 per week – maybe yours are much more!
Sing Happy Birthday: your staff do this for customers, now’s the time to do it on the hour throughout the special day. OK, not in the middle of peak hour, but you get the idea. We are hard-wired to respond to this music with a smile and a cheer, so play it up! There are other Happy Birthday songs (eg Stevie Wonder) – post the YouTube videos of these on Facebook throughout the week.
#Hashtag it: on Facebook & Instagram, set up a #hashtag just for the occasion and have an Instagram competition for the person who posts the best photo tagged #TroppoBirthday (for Cafe Troppo).