Ken Burgin

social media marketing

Podcast 14: Smarter Marketing for Mother’s Day, Father’s Day and Celebrations

In this podcast, Ken Burgin talks with Mark Khoder from YourSocialChef. He develops and manages social media and marketing campaigns for a wide variety of cafes, restaurants and food brands. As you will hear in the discussion, he is 100% focused on getting the best return on investment, to help your brand and income grow.

There’s no shortage of social media options, and it’s easy to be excited by the latest ‘shiny object’ – but the result is often chaos, and disappointment. Facebook, Instagram, Snapchat, Google, TikTok or YouTube – where should you put your time and money? Mark Khoder brings order to the process with his OKR framework – Objectives, and Key Results, and here we apply it to Mother’s Day and Father’s Day. These are often ‘easy wins’ for bookings and sales, but how can you leverage more from their popularity, and apply it to celebrations throughout the year?

Topics they discussed:

  • Talk us through a better thinking process so we get the most from our promotional dollar.
  • Strategy – how and why should we use these popular events beyond a one-day mega sale? Valentines Day also comes to mind.
  • How should we organise our promotion – based on what data and research?
  • Mother’s Day – how else can we develop this, given that it’s usually a full house anyway?
  • Father’s Day – often neglected, how can we ramp it up? How should we think of it differently to Mothers Day?
  • How to build up followers, fans and customer lists on Instagram and Facebook
  • TikTok & Snapchat – your thoughts re these events?
  • What about email and SMS – still relevant? How should we use them in conjunction with social media?

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