Ken Burgin

Restaurant Productivity

Digital Trends

How Restaurant & Cafe Owners Can Learn from Sport Teams and Violin Players

What can sporting clubs and a classical violinist teach us about staying in touch with our customers? And not just ‘don’t forget me’ messages, but spending this time of enforced separation to build their love, enthusiasm and loyalty? Two widely contrasting social media posts landed in my feed recently – one from ‘sports fan engagement specialist’ Blair Hughes, and the other from young violinist rock star Ray Chen. Blair is a lifelong sports nut, and

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My interview on hospitality and the Coronavirus crisis – Sky News Australia, March 21, 2020

I had a short interview on Sky News today about the state of the hospitality industry. I was given four questions to consider, and prepared some bullet point reminders. In the event, only the first three were asked… and I was relaxed! 1. You’ve been in the hospitality industry for more than 20 years. What we’re seeing right now is unprecedented – what should restaurant & cafes owners be doing? Communicate like never before with

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How Hospitality & Restaurant Trainers can Work Remotely: a Survival Guide…

Hospitality training has usually been done in person – we hospo people like to ‘stand up and do it’. With the restrictions and closing of many restaurants and cafes, there’s an urgent need to present training in new ways. We need very different tools and completely new methods – traditional workbooks with pen & paper don’t translate very well. Here’s a bunch of tools, resources and ideas to use and experiment with… Understand the world

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Working Remotely – resources for cafe & restaurant owners

There are a lot of new habits and skills to develop – by nature we hospo people just ‘walk around and do it’. Working from home or away from a venue doesn’t come naturally or easily, and if we have to keep a ‘social distance’, we need very different tools and ways of working. We need to sit down more… Here’s a bunch of resources to help make your remote work almost as good as

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Tips for Video Meetings – Setup and Etiquette

Video conferences and meetings are becoming a part of daily work life, allowing remote staff to share and interact more fully. There are many opportunities to use it in restaurant, cafe and event management – any opportunity to work from home is a good one! Skype has been around for a long time, and Zoom is very popular. Other conference systems include GoToMeeting, Join.me, BlueJeans and Google Hangouts Meet. Conference Etiquette: Integrate meetings into work

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Taking the Stress & Shame Out of Self Promotion

Where did we learn that self promotion is a bad thing, and why do we accept that as the truth? Marie Forleo feels you should feel ashamed if you don’t promote your skills and achievements. This should resonate with people in hospitality – by definition most of us have to be ‘out there’ with the public and promoting the next event, tomorrow’s lunch or just an extra round of coffees. In many small operations, the

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The Restaurant Management Blogs I’m Finding Most Useful…

Have to admit I’m an information glutton, and part of my job as Community Manager at Silver Chef is to keep employees updated on what’s happening in the wider hospitality community. Generally I prefer to follow blogs and twitter, instead of receiving email newsletters – here are the ones I find most useful at the minute. And I’m very open to suggestions… Aaron Allen, Quantified Marketing Group – blogging on restaurant marketing internationally Jim Sullivan of

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Dealing With Copycats…

Tell the truth – most restaurant and foodservice ideas are some version of what you’ve seen or eaten before. You could call it ‘creative swiping’ instead of copying or plagiarism, but it’s rare for any chef or restaurateur to create a full set of completely original ideas for a new menu or cocktail list. Remember that trip to Chicago, Bali or Barcelona – tasting, taking photos and dreaming up how you could do an Aussie

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Simple Ways to be a ‘Hospitality Thought Leader’ and Build a Reputation

A recent comment on LinkedIn got me thinking: “LinkedIn is an amazing B2B lead generating tool, but if you are not actively reaching out to prospects and showcasing your thought leadership through regular posting it’s unlikely that you will generate any quality leads…” ‘Thought Leader’ – can’t say I love the term, but I realised there are many ways to share ideas and observations, so people become interested in your experience and opinions. You will

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It’s World Backup Day – When Did You Do It Last?

March 31 is World Backup Day – and apparently 30% of people have never backed up their data, ever. Or maybe you did it a long, long time ago…which is equal to never. All your employment records, emails, sales data, recipes, booking information, customer lists, tax records, your website… let alone all the personal information and family photos. One in 10 computers is affected by viruses every month. You need to be backing up to

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