Podcast 5: Using Restaurant Customer Data for Better Marketing & Loyalty Schemes
It’s more important than ever to keep in touch with your customers – promoting delivery, reminding them about new opening hours, publicising events or just a friendly message to the community. Social media has its place, but email and SMS are much more direct and under your control – they’re not subject to the whims of Facebook formulas or Instagram algorithms. In this podcast, Ken Burgin talks to Sarah Franklyn from Impact Data, one of