Ken Burgin

Restaurant Productivity

Hospo Reset Spotlight

Hospitality Christmas Photos

40 Photo Ideas for Your Restaurant’s Christmas Social Media

September 28, 2020 No Comments

Social media posts thrive on visual content, and there are dozens of opportunities to take all sorts of photos during the Christmas season – food, decorations, people and local scenes. They will look good on Facebook, Instagram and your website. Snap and share, and many can be used again next year. Gather props – Christmas balls or decorations, Santa hats and strings of lights – they will all be useful. Starting the Day – setting

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Restaurant Marketing

How to Use Special Weeks for Cafe & Restaurant Marketing

September 2, 2020 No Comments

The Aussie Artisan Week promoted by Pepe Saya Buttery got me thinking about how else the ‘Week of…’ idea could be used for interesting promotions. They can be short and punchy, and bring in outsiders or employees, or run with different food & beverage themes – an easy way to create some restaurant marketing action. Here are a few ideas I’ve come up with so far. Run the week over 5 days or 7, and

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Hospitality Thought Leader

Simple Ways to be a ‘Hospitality Thought Leader’ and Build Your Reputation

May 8, 2018 No Comments

A recent comment on LinkedIn got me thinking: “LinkedIn is an amazing B2B lead generating tool, but if you are not actively reaching out to prospects and showcasing your thought leadership through regular posting it’s unlikely that you will generate any quality leads…” ‘Thought Leader’ – I can’t say I love the term, but I realised there are many ways to share ideas and observations, so people become interested in your experience and opinions. You

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LinkedIn for Restaurants

Make LinkedIn More Effective: for Chefs, Restaurant Managers & Owners

April 26, 2018 No Comments

Want to be taken seriously as a professional? A good LinkedIn profile is essential, and this means more than just dumping your CV into a new location. LinkedIn for Restaurants, Cafes and Foodservice can be a powerful marketing channel. People who want to know more about you for a job, as a referee or even for a presenting opportunity will always Google your name. Your LinkedIn profile will appear high up on the first search

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Improve a Cafe

How to Improve a Cafe or Restaurant You’ve Taken Over

March 25, 2018 No Comments

A while back I wrote about the decline of a favourite cafe now under new ownership. I was challenged to give suggestions for how this could be done well, so here’s my Improvement To-Do list for a new cafe or restaurant owner: Highlight and Keep What Customers Value in the Cafe or Restaurant New Faces: own it, and let people know who the new owners are. Now’s the time for name tags (yes!) and the

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restaurant profitability

What Profits Are Used For: An Explanation for Restaurant Staff

February 12, 2018 No Comments

Sales – costs = profit. It’s simple. If profits are good, there are more smiles and generosity – the fundamentals of hospitality. If money is tight, there’s not much for extras, and shortcuts will usually cut into service and quality. Everyone needs to understand restaurant profitability. It’s easy for staff to misunderstand the profitability of a business – they assume that you’re making money on the first coffee sold on Monday morning, and it’s $3.50

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Sustainable Restaurant

How to Promote your Cafe or Restaurant as Environmentally Sustainable

September 25, 2017 No Comments

It’s surprising how many cafes and restaurants follow sustainable practices with the food and packaging materials they use, cleaning products, energy sourcing, plus waste disposal and recycling. What we’re often not good at is sharing the good news, especially as environmentally friendly and sustainable business is a constant theme in traditional and social media, plus school education. Consumers are very interested in what makes you an eco-friendly coffee shop or restaurant, as are corporate and

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Hospitality Linkedin

How to Add 100’s of Great Hospitality Linkedin Connections

August 30, 2017 No Comments

In the last couple of years, I’ve put extra effort into growing my LinkedIn following – it’s working very well. It’s not just about the numbers (followers have zoomed from 1700 to more than 13,000) but more importantly, the valuable business connections I’ve made for event speakers, webinar and podcast guests, and people with industry expertise. Hospitality LinkedIn can be an excellent channel for business influence and networking. How to Build Your Hospitality Linkedin Connection

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