Ken Burgin

Restaurant Productivity

Hospo Reset Spotlight

Restaurant Marketing

3 New Restaurant Marketing Opportunities in November

October 13, 2021 No Comments

With business turned upside down in the pandemic, we need every excuse for a party or promotion. There are three from the retail space that can easily be adapted for restaurants and cafes in November – just add imagination and stir! Hopefully, you have a buildup for Christmas parties, but there’s no reason not to add these three extra promotions as a booster. Singles Day Restaurant Marketing – 11 November Think of it as the

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Hospitality Events Calendar

Calendar of Hospitality Industry Events and Promotions

October 12, 2021 No Comments

Keep up to date with cafe, restaurant and foodservice trade fairs, webinars, industry conferences and events in Australia 2022 – 2024. Plus important dates for customer promotions – think outside the square! More events are also available on the Restaurant Marketing Calendar for Social & Environmental Issues if you want to celebrate and commemorate important social themes. ? Check the weekly discoveries on Hospo Reset – information & inspiration for restaurant, cafe & foodservice operators.

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Pandemic recovery plan

Expect a Tough, Demanding Summer for Restaurants and Cafes

October 5, 2021 No Comments

The Covid delta variant is widespread, limiting activity and creating fear of new variations. People are nervous, which always limits spending. There’s very little of the ‘see you on the other side’ mentality that was a saving feature of 2020. What are the challenges that business operators will need to navigate in the next six months? Vaccine resisters are a tiny minority, but noisy – and if you expect young staff to handle them at

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Customer Experience for Restaurants

What’s the Net Easy Score (NES) for your Restaurant or Cafe?

August 4, 2021 No Comments

You’re probably heard of NPS or Net Promoter Score, a simple measurement of how likely people are to do business with you again. Another way to measure your business is with the Net Easy Score or NES. Based on work by Sue Barrett, it looks at the restaurant customer experience – all the ways your business is easy, or difficult, to deal with. Here are ten ways NES could measure this in restaurants, cafes and

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Restaurant Marketing Calendar

Restaurant Marketing Calendar – Social & Environmental Issues

May 9, 2021 No Comments

There are special days and months all through the year, to celebrate and commemorate important themes and social issues – a great way to add depth and variety to your cafe or restaurant marketing calendar. There may be ways to include them in the calendar of events at your cafe or restaurant, on social media or just as a reminder to staff. Customers respond very positively to your support for social and environmental issues. Check

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Restaurant Forecasting

Smarter Restaurant Forecasting to Boost Sales & Stop Cost Blowouts

April 11, 2021 No Comments

With smart ‘future-watching’, you can adjust staff and purchasing to reflect expected business much more accurately. Covid disruption has shaken up a lot of business patterns, but it’s still possible to make good predictions about future sales and customer numbers. Caterers work with 100% certainty for much of the time – they get low food and wage costs because they work with exact numbers, not guesswork. So how can a café, restaurant or bar also

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Hospitality Student

How to become ‘Employer of Choice’ for local Hospitality Teachers (and help solve your staff shortage)

April 6, 2021 No Comments

Short of young staff? Hospitality is a very popular subject in secondary schools, and there are many students looking for opportunities. Here’s how to make the right connections: Get to know the careers counsellor and the hospitality teachers. the counsellor works with every school student on their career and training plans and is keen to meet local business operators who have genuine opportunities. Once they know you are honest and fair, they can often give

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QR Codes for Restaurant

How to Use QR Codes for Restaurant Marketing and Management – dozens of easy examples

February 9, 2021 No Comments

Everyone understands QR codes, now that they’re used for COVID check-ins. Point your smartphone camera at a QR code, and a website or app will pop up. Use QR codes for restaurant marketing, menu sharing, recruitment and daily operations. In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for all areas of your business. How many

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Reduce Noise in a Restaurant

10 Ways to Reduce Noise in a Restaurant or Cafe – and Bring Customers Back!

January 31, 2021 No Comments

Why don’t people come back, after they enjoyed your food and the service? It could be the noise – too loud to talk with friends and feel relaxed. Here’s a bunch of ideas for noise reduction, if you have to do it after your venue opens. The fact is, most architects and designers give little thought to effective noise reduction, creating hard-surface boxes with all 6 sides reflective so the noise bounces like bullets to

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Restaurant Job Advertisement

How to Write Restaurant Job Advertisements That Get Great Results

October 19, 2020 No Comments

It’s not hard to write a good advertisement – most are so poorly written yours will stand out with just a little care! Demand for staff is increasing with the end of Covid lockdowns, There is a lot of pent-up demand, and the same tired old advertisements that don’t get the phone ringing! Here’s how to beat the completion… What makes an advertisement for your Cafe or Restaurant Job really stand out? The secret is

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