Sales & Marketing

How the H-Word Boosts Restaurant Sales and Cuts Costs

October 15, 2020 No Comments

People expect a lot from us – fast, friendly, good value, available, and more. That’s why the H-Word can add power to your reputation, and even bring down costs with suppliers. Not magic, but it works – you do it, now all the staff need to get with the same program…hands180 The H-Word stands for Helpful, and it may sound a bit low-key. Like ‘nice’ and ‘tasty’ – not much power in it. But think

40 Photo Ideas for Your Restaurant’s Christmas Social Media

September 28, 2020 No Comments

Social media posts thrive on visual content, and there are dozens of opportunities to take all sorts of photos during the Christmas season – food, decorations, people and local scenes. They will look good on Facebook, Instagram and your website. Snap and share, and many can be used again next year. Gather props – Christmas balls or decorations, Santa hats and strings of lights – they will all be useful. Starting the Day – setting

Promoting Breast Cancer Awareness Month in Your Cafe or Restaurant

September 27, 2020 No Comments

It’s an important annual event in October and might be forgotten with all the COVID issues on our minds. It’s had less publicity in the last few years but is no less valued – we all have mothers, sisters, daughters and friends who have been affected. The purpose of the month is to raise money for breast cancer medical care and research. It also raises awareness of an issue that affects tens of thousands of

Quick Fixes to Guarantee a Happy Experience for Customers

August 24, 2020 No Comments

Anxious customers keep their wallets closed. The world is feeling less safe and much less friendly – we can do a lot to overcome those feelings and turn stress into business. There are many ways to ‘build in the welcome’ so it doesn’t depend on having a professional greeter. Genuinely happy staff: Negative Nick or Sour Sarah can cause lots of damage if left unchecked – are they the reason Happy Harry left after a

How to Share (and Receive) More Love in your Cafe or Restaurant

August 4, 2020 No Comments

Customers want fresh, not stale; inspiration, not gloom.. One way to do this is to think about all the things that we love, our staff love and our customers love! We all need to find more ways to keep a smile on our faces and share our love of food, customers and business success. It’s easy to share stories, photos and events – post them on Facebook, on a corner of the menu or add

‘Local’ – More Ways to use this Magic Word for Cafe & Restaurant Marketing

July 30, 2020 No Comments

Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word, LOCAL, arouses emotions and loyalty in most of us. Customers know the fish, the fruit and the wine come from far away, but every time you promote local suppliers and connections, they see you as better than the big chains selling the same thing everywhere. And it’s another way to sidestep price competition. There are many low-cost and

5 Ways to Drive Word of Mouth Marketing for a Cafe or Restaurant

June 15, 2020 No Comments

Many people assume ‘word of mouth’ works automatically, and it’s always positive. As if people will say the nicest things without you making any effort. Sorry, that’s not going to happen! And word of mouth can also be negative – ‘OMG did you hear that place got a food poisoning fine, and they’ve been underpaying their chefs!’. However there are ways to guarantee that people have a lot to talk about, and you rise above

How the H-Word Boosts Restaurant Sales and Cuts Costs

Quick Fixes to Guarantee a Happy Experience for Customers

How to Share (and Receive) More Love in your Cafe or Restaurant

‘Local’ – More Ways to use this Magic Word for Cafe & Restaurant Marketing

5 Ways to Drive Word of Mouth Marketing for a Cafe or Restaurant

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