Ken Burgin

Restaurant Productivity

Social Media

Restaurant Marketing

3 New Restaurant Marketing Opportunities in November

With business turned upside down in the pandemic, we need every excuse for a party or promotion. There are three from the retail space that can easily be adapted for restaurants and cafes in November – just add imagination and stir! Hopefully, you have a buildup for Christmas parties, but there’s no reason not to add these three extra promotions as a booster. Singles Day Restaurant Marketing – 11 November Think of it as the

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Restaurant Marketing Calendar

Restaurant Marketing Calendar – Social & Environmental Issues

There are special days and months all through the year, to celebrate and commemorate important themes and social issues – a great way to add depth and variety to your cafe or restaurant marketing calendar. There may be ways to include them in the calendar of events at your cafe or restaurant, on social media or just as a reminder to staff. Customers respond very positively to your support for social and environmental issues. Check

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10 Ways to Celebrate Your Restaurant’s Birthday, and Make a Real Impact

People love to see a business succeed, and if they’re regular customers, they have watched your growth and development. An annual birthday celebration is a great way to share the love and build loyalty. Not sure when it is? No problem, make it up! Once you’ve set the date, here are some easy ways to spread the word, and remember, social media is your #1 friend for this! Birthday Week, not just One Day: milk

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40 Photo Ideas for Your Restaurant’s Christmas Social Media

Social media posts thrive on visual content, and there are dozens of opportunities to take all sorts of photos during the Christmas season – food, decorations, people and local scenes. They will look good on Facebook, Instagram and your website. Snap and share, and many can be used again next year. Gather props – Christmas balls or decorations, Santa hats and strings of lights – they will all be useful. Starting the Day – setting

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Breast Cancer Awareness Month

Promoting Breast Cancer Awareness Month in Your Cafe or Restaurant

It’s an important annual event in October and might be forgotten with all the COVID issues on our minds. It’s had less publicity in the last few years but is no less valued – we all have mothers, sisters, daughters and friends who have been affected. The purpose of the month is to raise money for breast cancer medical care and research. It also raises awareness of an issue that affects tens of thousands of

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How to Use Special Weeks for Restaurant & Cafe Promotions

The Aussie Artisan Week promoted by Pepe Saya Buttery got me thinking about how else the ‘Week of…’ idea could be used for interesting promotions. They can be short and punchy, and bring in outsiders or employees, or run with different food & beverage themes. Here are a few ideas I’ve come up with so far. Run the week over 5 days or 7, and a big topic could even stretch to a month. Pile

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Real not Fake: How to Build a Positive Reputation for Yourself and your Restaurant

Customer BS radar is on high alert – they’re swamped with hype, and can learn a lot about your business before they even visit. Have you googled your name and business lately? Make those buzz-words ‘transparency’ and ‘integrity’ your marketing advantage – share real, honest information about the management team, staff and daily activities. Consumers find ‘behind the scenes’ of hospitality endlessly fascinating, so give them facts to feast on. Keep the Menu Honest: is

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Nat shares his dislike of crap food, and millions agree…

What is it about Nat the muso cook that people love? [warning: lots of swearing]. He’s raw and real (his dad was a chef), he hates fake food, and he’s getting media attention. What can we translate from this into restaurant & cafe land? Enthusiasm ✅, energy ✅, love of real food ✅, potty mouth 🤔. … I asked a bunch of restaurant mates if Nat actually helps the industry: Absolutely yes I love him.

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How Restaurant & Cafe Owners Can Learn from Sport Teams and Violin Players

What can sporting clubs and a classical violinist teach us about staying in touch with our customers? And not just ‘don’t forget me’ messages, but spending this time of enforced separation to build their love, enthusiasm and loyalty? Two widely contrasting social media posts landed in my feed recently – one from ‘sports fan engagement specialist’ Blair Hughes, and the other from young violinist rock star Ray Chen. Blair is a lifelong sports nut, and

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My interview on hospitality and the Coronavirus crisis – Sky News Australia, March 21, 2020

I had a short interview on Sky News today about the state of the hospitality industry. I was given four questions to consider, and prepared some bullet point reminders. In the event, only the first three were asked… and I was relaxed! 1. You’ve been in the hospitality industry for more than 20 years. What we’re seeing right now is unprecedented – what should restaurant & cafes owners be doing? Communicate like never before with

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