Ken Burgin

Restaurant Productivity

Sales & Marketing

How Amazon Will Eat Up Restaurants, Not Just Food Delivery

November 13, 2017 No Comments

Amazon is much more developed in the US than in Australia, with it’s Prime delivery service and many more shopping options. But they land here any minute, and services will be easier to establish ahead of the vast warehouses they’d need to sell books (remember them?) and widgets. In this episode of The Barron Report, Paul Barron crunches the numbers to predict how Amazon will impact the restaurant industry in the US… and in due

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The value of saying ‘Thank You’

October 19, 2017 No Comments

Great to see this ‘thank you’ list on the back of the menu at Blackbird Artisan Bakery in Maitland (it was in the old gaol). Excellent baking there – sourdough breads, wonderful cakes, pastries and meals, all produced under the guidance of a passionate owner. It reminded me about all the people we forget to thank or acknowledge – we want to do it, but get busy and remember when it’s too late… Thanks to

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How to Use ‘Strike Rates’ to Improve Sales Performance

September 26, 2017 No Comments

Maths is not a strong point for many of your staff – even the manager or head chef. So when you talk about percentages, markups and discounts, they’re probably hoping you don’t quiz them too deeply. A survey of adults some years ago found that 47/100 (almost half) could not calculate a percentage. Chances are, some of them work for you! Explaining results as a ‘strike rate’ makes the point more strongly:  Not so clear:

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Sustainable Restaurant

How to Promote your Cafe or Restaurant as Environmentally Sustainable

September 25, 2017 No Comments

It’s surprising how many cafes and restaurants follow sustainable practices with the food and packaging materials they use, cleaning products, energy sourcing, plus waste disposal and recycling. What we’re often not good at is sharing the good news, especially as environmentally friendly and sustainable business is a constant theme in traditional and social media, plus school education. Consumers are very interested in what makes you an eco-friendly coffee shop or restaurant, as are corporate and

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Hospitality Linkedin

How to Add 100’s of Great Hospitality Linkedin Connections

August 30, 2017 No Comments

In the last couple of years, I’ve put extra effort into growing my LinkedIn following – it’s working very well. It’s not just about the numbers (followers have zoomed from 1700 to more than 13,000) but more importantly, the valuable business connections I’ve made for event speakers, webinar and podcast guests, and people with industry expertise. Hospitality LinkedIn can be an excellent channel for business influence and networking. How to Build Your Hospitality Linkedin Connection

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