Ken Burgin

How to tell if your Job Ads discourage female or male applicants

We’re all keen to avoid bias against females or males, and sometimes the language we use in job advertisements will subtly discourage one or the other. The Gender Decoder is a great tool to check your ads – it picks up words we commonly use but may not realise have an inbuilt bias.

I checked this typical ad for a Barista (below), and it highlighted the words in red as ‘masculine’ – it would not be hard to rephrase, to be more inclusive. You can also check their long list of masculine and feminine words – interesting for a discussion with your managers and HR people…

Barista for busy cafe in Bondi – immediate start. We’re after a self-confident champion with at least 2 years experience.
Call Matt on 12345678

Thanks for the tip –

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